WHAT IS A PROMOTIONAL MODEL?
There are many types of models for a wide variety of industries. So, what is a promotional model? Promotional models are models who are hired to represent your brand at a promotional event or trade show. These modeling positions can serve a range of job responsibilities. One of the popular and trending model positions in the industry is a Promotional Model.
A Promotional Model is different than an average modeling gig. This type of modeling has many features that make it stand out among other modeling gigs in the industry. A Promotional Model needs to have certain qualifications to fit the profile for this type of job. These factors can help you understand what the position is all about.
A Promotional Model deals with the products and the event attendees who are interested in them. A Promotional Model does not sit in front of a video camera or a photo shoot. Their job is to converse with consumers directly and explain the products that they are helping to promote. The idea is the give enough information to build the curiosity of the consumer and get them interested in the item that they are promoting. Once the customer is concerned with the product, the promo girl can talk to the client directly. The model will go on to the next person to try and promote the product to them as well. It is an ongoing process of developing and interacting with people.
The job is not for everyone and should be thought out before applying for the position. If a female is shy and not outgoing, then this would not be a suitable type of modeling to consider. The position is to increase the awareness of the product and the amount of promotion that can be offered. The model wants to build rapport with the client to get them to continue talking. The model will then provide information to spark the consumer into becoming more interested in the type of product that is being displayed and exhibited. Your target audience will most likely be intrigued with the information that the model is promoting and want to learn more about it. The attraction to consumers is why it is crucial for a promotional model who is wanting to do this kind of work have an outgoing personality. The ability to carry on conversations with strangers is highly needed to become a successful Promotional Model.