WHAT IS A PRODUCT DEMONSTRATOR?
Granted, any convention, trade show or exhibition is a great platform to get the word out there about your products and services. Product demonstrators are models and staff in general hired purposely to market your product or services features to people that walk into your booth. They are tasked with demonstration skills, making sales, engaging with clients and answering any questions they might have.
WHY SHOULD YOU HIRE PRODUCT DEMONSTRATORS?
Product Demonstrators are trained and experienced in promoting products and services.
A good product needs a demonstrator that can match its quality and potential. Product demonstrators will assist you to explain concepts and how-to procedures all the while answering any questions potential customers might have about the product or service.
Product Demonstrators Keep Prospects Engaged
There are so many things product demonstrators can do at the event apart from explaining how your product works. They will answer questions, issue out fliers, perform sales pitches, and network with clients for you.
You will need product demonstrators to push your product’s concept forward all the while ensuring there is no communication trickledown effect. Trickledown effect is when the facts about a piece of information change as word go around. To counter this, you will need to hire product demonstrators to bring in uniformity and improve the accuracy of information conveyed.
Expertise That Makes A Difference
The TSM Agency team of professionals will ensure all your needs are catered for by tailoring your requirements to suit the product demonstrators experience and skill levels.
Our professionals incorporate years of experience with the skills and training they already have. Our models have a unique way of blending in with your staff; you would think they are your full-time employees.
Our account executives are the backbone of the company. They work to ensure your needs are met throughout the event. To them, client satisfaction is paramount.
REPAIR IN ADVANCE FOR YOUR BIG DAY
One of the most common mistakes exhibitors make is not hiring the right team of product demonstrators at the right time. Doing things at the last minute will negatively impact your productivity during the event. The best way to ensure success is staffing early enough to allow time for adjustments and liaison with the necessary corporate departments. Preparing in advance also gives you time to review everything and point out the strengths and weaknesses early enough.
PRODUCT DEMONSTRATION TIP: ENSURE THE COMMUNICATION IS PITCH PERFECT
Getting the right product demonstrators is just the first step to a successful event. You have resolved to outsource this service for a reason. You want the information that reaches people that come to your booth is accurate and productive. The only way to do this is ensuring the information is standard and covers all areas accurately.
Distortion of information can be detrimental to the company’s marketing needs. You will want to ensure what the visitors hear is true and factual. You will also want to ensure that the questions are answered accurately. Our product demonstrators are trained to ensure this happens from the onset.
NEED A PRICE QUOTE? CONTACT US!
TSM Agency is alway on the lookout for new models to present to our clients. Whether you have years of promo girl experience or are looking for an oce stang position, we recommend you fill out a promtional modeling application today.
How to get the most out of your Product Demonstrators
Customize your demos – Ensure the models are demonstrating the products in a unique and different way. Going beyond just explanations and answering questions can be the key to ensuring you always make sales.
Rehearse with them– Practice makes perfect. Take time to go over the demonstrations several times to make sure they are doing exactly what will make your demonstration a success.
Train them to always close– Closing is everything during trade shows. Our product demonstrators are trained and experienced in closing no matter the product in question, and this is their main objective. All they need from you is the information that stands the best chance at making sales.
Help them help you – always be polite while issuing out instructions and be understanding when something goes wrong. Rarely will our convention models need an extra push, but when it happens, help them help you.
Jobs That Product Demonstrators Are Perfect At
Street and Guerilla Marketing
Product demonstrators thrive in environments where there are large crowds as they are skilled at getting the attention of potential customers and keeping it with their energy and positive personalities.
Product demonstrators work at trade shows while demonstrating prototypes, new products, and services to guests and prospective clients.
You can trace back the concept of ͚infomercials to the first product demonstration advert done by the makers of the Vitamix Blender back in 1949.
Roadside selling is another form of promotion that product demonstrations are perfect at. Product demonstration models are most effective at forms of promotion that require buyer-seller interaction at the point of sale.
NEED A PRICE QUOTE? CONTACT US!
WORK WITH US
We will ensure your convention attendance is a success by providing you with a unique blend of convention models. Once we review your requirements, we will grant you a free, no-obligation quote and inform you of what needs to be done at what time before the convention date.