PROFESSIONAL
TRADE SHOW
MODELS STAFFING
WHAT IS A TRADE SHOW MODEL?
A trade show model is a person, usually a female, that is hired to represent your company at a convention or conference.
These models serve two purposes;
- Engage your customers and increase leads.
- Perform event specific tasks.
Experienced trade show models draw attention with outgoing and confident personalities. They know how to maximize verbal cues like making eye contact, smiling, and proper body language, such as never turning your back on the exhibit floor and keeping good posture no matter how tired one is.
Conference girls appeal to the attendees of your convention, bringing more visitors to your booth. Staffing models increases interest in the product or service due to a model’s good looks, ability to socialize with individuals, and enchanting character.
WHY SHOULD YOU HIRE TRADE SHOW MODELS?
They Attract Attention
Trade show models help organizations of all sizes to increase sales and manage leads at corporate events. Although they are typically sought after for their beauty, professional models can be very intelligent and often have college degrees.
Our Product Demonstrators will showcase your products and demonstrate the benefits and value of your products.
They Engage Prospects
Your exhibit girls will interact with scores of attendees and qualify or generate leads for your sales team.
Our expo staffing may also be used for neccessary support tasks such as handing out sales materials and scaning badges so your models can stay focused on interacting with prospective buyers.
Expertise That Makes A Difference
TSM Agency convention staffing provides skilled models that are adept at learning information about your organization and articulating it to your visitors.
Our professionals have years of real world experience and are so good that many visitors think they are employed by the company they are representing.
Our account executives and management team are some of the most experienced in the industry. This means your projects run as smoothly as possible.
Any company or organization that exhibits at a conference or expo requires trade show staffing.
The top 5 reasons to hire booth staff
• Additional staffing – an extra set of hands never hurt
• Save money – don’t pay for airfare, hotel, and other related expenses
• Experience – someone who knows what they are doing
• Product demonstration – demonstrate your product while you talk to potential customers
• Increase brand exposure – appeal to your demographic
Modeling has become a great profession, more so in the
advertising and promotion industry. Tradeshow models help to engage customers and enable more potential customer engagement during the day of your event. Exhibitors that hire
staffing generates more leads than those who don’t. The desire to have a better competitive advantage over your competitors is every person’s goal. Therefore you ought to invest wisely in
this, so you be the leader as others follow. Choosing and hiring a trade show model agency is essential and a great boost to your work. Tips to hire trade show models
If you want the best, you may need to pay accordingly. Just like any field in business, the more experienced a person is at their job, the more money they typically can command. Low paying gigs will provide inexperienced models and staffing that is less likely to show up for the job in the first place. Don’t take the chance and avoid the lowest bid.
Many people don’t realize that even though you are contacting a trade show model staffing agency, girls are independent contractors. Just as in any field, someone with five years experience can command a higher rate than someone with no experience. As independent contractors, they set their rates. Not every girl will work for a given rate. The agency typically sets what they feel is a competitive price for the particular job and contacts their database of models.
The cost to hire a trade show model varies and is based on
• Responsibilities – what do you need your trade show model to do? Do you just need a girl to hand out fliers and scan badges, a job virtually anyone can do? Or, do you need a model who is confident with sales and can represent your company and talk professionally about your products or services? The more responsibilities, the higher the rate.
• Experience – How important is your trade show? More experienced models will perform better. They typically can handle every situation and
can often provide you with insight or tips. The greater the experience, the higher the rate.
TYPES OF CONVENTION MODELS
Trade show staffing terminology can vary. To the casual observer, there may not be any difference between staffing trade show hostesses and spokesmodels. Here are the different types of trade show staffing available and an overview of what they are.
Any male or female, that is not an employee of the company and is hired to work your expo. Trade show staffing works because of the models’ brains and personality and not just their looks.
Attractive and friendly models hired with a focus on welcoming visitors or encouraging attendees to visit a booth at the conference. Greeters and crowd gatherers provide guests with an excellent first impression of your company.
The term booth babe denotes a girl that is specifically recruited to work a convention or conference display.
An individual that is hired to work an event. Typically entails working an entire event versus one exhibitor at an event. Interchangeable with the other terms.
Someone that is hired to work a conference. Convention models or conference models are interchangeable. The label denotes they type of event they are working.
Bilingual models staffing works great for International conferences or any expos where there may be a large percentage of potential customers who speak a language besides English.
Models hired specifically to demonstrate the functionality or benefits of a product. Product demonstrators will showcase your products and explain the advantages and features to individuals and groups.
A slang term for female conference staff. The term booth babe often has negative connotations but is still widely used. These attractive models thrive being in the spotlight and are excellent at interacting with crowds.
Whatever term you decide to refer to your models as, be assured that our models for hire are excellent when interacting with crowds, and providing visitors with a positive first impression of your exhibit.
Our conference and convention staff can do more than just demo products and scan badges. They have experience learning
information about company’s products and services and will articulate essential information to visitors. They will add value and provide assistance that will positively impact your business.
MODELS FOR HIRE
5 reasons you need sales help
Not every person is a natural born salesman. Even employees who have been with the company for years, and know the products inside and out, may falter when presenting to a prospective client in person. The fast paced environment of conventions only exacerbates this problem. Staffing help is the solution.
OUR HOSTESSES ARE TRAINED TO:
- Acknowledge every single person who walks by
- Engage with visitors who stop and express an interest in your company, product, or service
- Present the products that best match attendees needs.
- Prequalify leads
- Disengage with the prospect in an effcient manner and thank them for their time.
A FEW OF OUR GLOWING REVIEWS
Mar 21, 2017 by Ginny
Feb 14, 2017 by David L Nov 1, 2016 by Jim Beglin NEED A PRICE QUOTE? CONTACT US!
TRADE SHOW MODELS – TSM AGENCY
TRADE SHOW INDUSTRY BY THE NUMBERS
It ‘s hard to arrive at concrete answers to questions regarding the largest trades shows and the number of attendees, as they are dependent on how you define them. PricewaterhouseCoopers LLP 1 performed a study when approached by the Convention Industry Council 2. These types of events were classified as meetings, and the economic significance to the U.S. economy studied.
Impact
- 1.8 million meetings took place in the U.S. during 2009 3
- 205 million participants 3
- $263 billion in direct spending 3
- $907 billion in total industry output 3
Number of events by type 3
- 273,000 Conventions and Conferences
- 10,900 Trade Shows
- 1,298,300 Corporate/Business meetings
Attendance by type 3
- 60,960,000 Conventions and Conferences
- 26,768,000 Trade Shows
- 113,337,000 Corporate/Business meetings
TRADE SHOW TOP 10’S
Top 10 By Attendance
- New York International Auto Show
- Washington Auto Show
- North American International Auto Show (NAIAS)
- Airventure Oshkosh
- Dallas Auto Show
- National Farm Machinery Show
- Philadelphia International Auto Show
- Automotive Aftermarket Products Expo (AAPEX)
- International Consumer Electronics Show (CES)
- Miami International Boat Show
Top 10 By the Number of Exhibitors
- MAGIC Market week
- Process Expo (FPSA)
- International Consumer Electronics Show (CES)
- NY NOW – New York International Gift Fair
- ASD Las Vegas
- National Hardware Show
- Offshore Technology Conference (OTC)
- Atlanta International Gift & Home Furnishings Market
- JCK Las Vegas
- Conexpo/Conagg
Top Cities
- Las Vegas
- Orlando
- Chicago
- New York City
- Atlanta
- Anaheim
- New Orleans and San Francisco
- Dallas
- Louisville
PREPARE IN ADVANCE FOR YOUR BIG DAY
Last minute rushing is unavoidable, but when your tasks involve other people, we highly advise against it. If you are exhibiting at a large national or international event, you must consider the hundreds of other companies that may also be staffing. If you wait until the last minute, the experienced girls will mostly all be booked. Make arrangements early enough with your modeling agency so that you have the best available staff for your company and not the competition.
TRADE SHOW TIP: TREAT YOUR MODELS WELL
You have booked the best models to represent your company at the big convention and are ready to sell. You are counting on your hired help, who have most likely never met you before, to do her part, but did you know you are partially responsible for her success?
We understand you may be stressed and have a million things on your mind. How you treat your convention staff can set the tone for the entire show and how well she performs.
How to get the most out of your trade show hostesses
- Work hard – Actions are stronger than words, and your staff will pick up on this and follow your example. Set your performance culture, even if it is for only one day.
- Respect your convention staff – who doesn’t work better when treated this way? When staffing convention models don’t treat your temporary help any worse than you treat your full-time employees. If you do, they will pick up on this, and it won’t be appreciated.
- Don’t make your problems her problems – we understand issues can happen during a conference. Maybe something got lost in shipping or the team forget to send something important. Don’t take your stress out or blame your model.
- Demonstrate that you care – Small gestures go a long way. Offer to get food or drink for your event staff or hostess when you are doing so for yourself. Ask her how her feet are holding up.
Following these few common sense tips can help you get the most out of your model. Keep her positive and portraying the best persona of your company possible. Isn’t this why you staffed girls in the first place?
- pwc
- Convention Industry Council
- The Economic Significance of Meetings to the U.S.Economy
WORK WITH US
We’ll do everything we can to make your important convention a success! One of our experienced account executives will review your requirements, provide a free no-obligation quote, and provide all deliverables in the staffing process.
WHO HAVE WE STAFFED FOR?
Top 12 Staffing Cities
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